Pepsi Max CFL

Pepsi wanted to kick off the 2009 CFL season with a chance for fans to win tickets to the Grey Cup in Calgary, with also helping promote their Pepsi Max brand.

Pepsi Max CFL
2009 Grey Cup Weekend in Calgary
Pepsi wanted to kick off the 2009 CFL season with a chance for fans to win tickets to the Grey Cup in Calgary, with also helping promote their Pepsi Max brand. I originally started using a lot of black and white, with very subtle use of blue and a lot of red and eventually, after working with the client's brand manager, ended up with a high contrast black and white with a focus on the bold use of red. Users could login using their Connect ID credentials and play for a chance to win. I had met a very aggressive timeline for this project and we met the deadline, surpassing expectations. The promotion was an overall success.
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